Why #%&@ Is Funnier Than Fuck. And How That Can Help You Create Awesome Content.

by Ainslie

One of the funniest jokes on one of the funniest TV shows ever, Arrested Development, comes in the form of an extended “bleeeeeeeeeeeeeeeep.” It’s left up to your imagination what the colourful stream of hysteria spewing out of Buster’s mouth is. I’ve seen some theories about what is actually said, and it might be damn creative, but it could never be as gut-clenchingly hilarious as that extended bleeeeeeeeeeeeeeeeeeep was. The second best part, of course, is the repetition of this joke twice in the same episode. But that’s a theory for another day.

The BLEEP is surprising, it’s intriguing – it’s the comedic equivalent of a buttoned-up sexy librarian, showing off some calf in that below-the-knee skirt while leaving everything else to the imagination. But I digress. Ahem.

What the hell does this have to do with creating content for my website, you may be asking?


Stop taunting and teasing me with Arrested Development references and sexy librarians. Just get to it already.

Well. It’s this idea of showing off just a little, but not giving it allllllll away.

I’ve seen a few posts around lately in marketing circles suggesting that you should stop finishing your blog posts.

Share part of your idea, and then leave it. Leave it up to the reader’s imagination. Start them down the path… and then leave them to find the rest of the way themselves. Get them thinking. And then ask them to share what they’re thinking.

There’s something interesting going on, in all of these examples.

You’re forced to engage, when something is left out. Forced to use your imagination. We’re so used to just being handed all the information – and don’t forget to memorize it, the quiz will be tomorrow.

 But what do you do when you’re given half a puzzle? A question with no answer? Or better still, an answer with no question? You know, like the answer to life, the universe, and everything – but what the squeedillyspooch was the effing question already?!

Is it frustrating? Is it engaging?



I’d love to hear your thoughts on the brain-tease phenomenon. 

Does it inspire you to creativity, to solving the puzzle, or does it make you want to hurl frustrated abuse?

You are welcome to either or both in the comments, my friends. ;)


P.S. Do you like my mad Paintbrush skills? Should I illustrate all my posts thusly? Or just quit this gig and publish my ground-breaking, genre-defying graphic novel already?

{ 7 comments… read them below or add one }

zendotstudio April 17, 2012 at 10:52 pm

I think leaving the audience to fill in the blank gives us credit for having a brain and who doesn’t like to think they have a brain, or at least 1/2 of one.

And really you should be careful, it looks like you’ve been twirling that poor little stick person around by one of it’s spindly arms. You could possibly be charged with stick person abuse?


juliet 70 April 18, 2012 at 2:54 pm

Well seeing as this was pretty much my approach to the 20 page take home exam I just wrote….UP WITH ONLY SAYING HALF!


Ainslie April 18, 2012 at 3:38 pm

Ha! I hope it was an on-purpose choice to only say half ;)


Ainslie April 18, 2012 at 3:48 pm

I love this idea that it’s giving the audience credit for having the smarts to work something out, or to maybe decide how something is relevant to them – and maybe even come to a new and different conclusion.

I don’t think the stick man appreciates the implication that there’s anything wrong with his extra-long arm.


zendotstudio April 19, 2012 at 7:01 pm

apologies to the stick man. I hope I haven’t warped his self image for all of eternity?


juliet 70 April 18, 2012 at 2:56 pm

P.S. “you made that stick figure all by yourself???!!” – literally the first thought that entered my head when reading your reference to Paintbrush


Ainslie April 18, 2012 at 3:39 pm

I KNOW. My skills are astonishing and impressive, but I did Paintbrush that lil’ guy all on my ownsome.


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